I have a confession to make. About forty years ago I went to a fancy dress party dressed as a Nigerian Chief. After the Second World War my adopted father had served as a District Officer in the Foreign and Colonial Service in Nigeria. In his time there he became very friendly with a Yoruba Chief. It became a lifelong friendship between two men who shared enormous mutual respect. So much so that the Chief gave his ceremonial dress to my father, who was deeply touched. I had met my father’s friend and understood totally why he was so highly regarded. He was a great man. Somehow I managed to persuade my father to allow me to borrow the flowing robes to go to my party; on pain of death if I damaged them! The irony was that I had been wound up and when I arrived a little late for the festivities, face blackened and in full tribal chief mode, I was the only one in fancy dress! Everyone had a good laugh and it turned out to be a helluva party. It didn’t for one second cross my mind then that it was racially offensive and frankly I don’t think it is now. If Michael Holding (the West Indian great fast bowler) turned up to my party as Stuart Broad (England’s equivalent-ish) I would think it was very funny, nothing else. Alex Hales, a former England cricketer, has been vilified today for going to a fancy dress party twelve years ago dressed as his favourite rapper. The England and Wales Cricket Board (who haven’t covered themselves in glory anyway) are going to investigate. When is someone going to stand up and say “ENOUGH”. This woke nonsense is really getting out of hand. What sort of society are we going to end up with. Now it transpires that the Pakistani cricketer who started this whole thing by calling Yorkshire County Cricket Club to task for racism, was himself sending anti-semitic texts! If I go to a fancy dress party dressed as Margaret Thatcher (or any other woman) is that sexism and offensive? Is Dame Edna Everage to be banned from the stage? I want to say “God help us” but as I don’t think there is one that’s a waste of breath.
In this world of initials I fancy most people know what PR stands for. A local artist and friend, Nigel Greaves, used a good idiom to explain its importance to me this week. If someone jumps off Beachy Head they know what they’re doing but no one else does, until it’s too late. If you want to be successful in most forms of business you need good PR and Marketing. You need to publicise as widely as possible what you are doing. I am taking on a new role with the Rotary Club that will involve “getting us out there” and letting people know what we do. I must say it’s a little bit daunting as I’ve spent all my life either in the military or commentating on sport and events, which is not the same thing at all, although you might think it is. I’m already confused by the latest initials I heard this morning; LGBTQ+. What’s “Q+”? I have no idea, but no doubt someone will tell me.
Meanwhile I hope I don’t offend anyone……